First Look: Team GB's kit for London 2012 by Stella McCartney and adidas
This morning we visited the Tower of London to see Adidas reveal the British Team Kit for London 2012, designed by Stella McCartney.
In dramatic (and very patriotic surroundings) over 30 members of Team GB, including Jessica Ennis, Phillips Idowu and Louis Smith, took to the stage to reveal various parts of the kit, from competition kit to training wear and the presentation suit, and just a few of the 38 different pairs of shoes that will be worn during the Games.
McCartney's colourised Union flag has already caused a bit of a stir, with some people suggesting switching out the red for a pale blue was a mistake, but the red does appear elsewhere on the kit.
McCartney said of her alterations to the flag "For me it's one of the most beautiful flags in the world and it was important for me to stay true to that iconic designer but also to modernise it and present it in a contemporary way."
Obviously when designing for Olympic athletes, McCartney has to look at more than just the aesthetics, and the kit goes beyond looking good, benefiting from adidas' advancements in performance like CLIMACOOL moisture management in clothing and footwear, and TECHFIT PowerWEB, which combines compression fabric and TPU material to mirror the movement of muscles, streamlining the athlete to boost power.
As well as the above gallery, we also shot a tiny bit of video at the event, so you can see for yourself the dramatic way Team GB showed off their new kit...