It is another ad campaign for Alexa Chung. The British TV presenter stars in the Spring / Summer 2012 campaign for Vero Moda. The Danish label has recruited Chung again to front their collection (she starred in the Autumn/Winter 2011 campaign) which is choc-full of cute pieces including peter pan collars, shift dresses, white trousers, floppy hats and vibrant prints. I think you'll find something for any kind of summer holiday that you may have planned.