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After several sneak peeks at the Chanel Boy spring/summer 2012 campaign starring Alice Dellal, we finally get to see the official campaign images. Staying true to Dellal's alternative style, Karl Lagerfeld has still poshed up the British model a smidge in this latest campaign to promote Chanel's collection of Boy handbags.

Photographed by Lagerfeld himself, the campaign was captured inside a decadent-looking room. Alice was snapped sitting on top of a set of antique drawers and writing desk, standing against a table setting, and laying across a chaise lounge.

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"[Karl Lagerfeld] had a crush on this unique, charismatic young lady, who is both a model and musician, during a photo shoot several months ago," stated Chanel back in December. "This previously unforeseen alliance finally became self-evident. Alice Dellal represents the perfect incarnation of all that is unique about the Boy Chanel handbag collection, which strives [to be] far from conformist notions of femininity."

The print images accompany a video titled My New Friend Boy. The silent film was also shot by Lagerfeld to further promote the range of sleek and clean-looking handbags. Watch it here.