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Performing her duty as spokesperson for the British Designers Collective, Alexa Chung officially launched the pop-up store yesterday at Bicester Village. It seems the entire London fashion set descended upon Oxfordshire as Chung flung the doors open at the British Designers Collective shop which is filled to the brim with pieces from Holly Fulton, Jonathan Saunders, Preen, and plenty more. She was joined by the BFC's Harold Tillman and our own Zara Martin who helped to toast the launch of the shopping concept initiative.

For the occasion, Alexa opted for a cute Bella Freud 'je t'aime Jane' slogan long-sleeved top, which she teamed with a brightly coloured floral skirt from Celine and her favourite pair of Nicholas Kirkwood loafers. She also threw on a black leather biker jacket for some extra cool-ness.

"I'm really proud to be supporting the British Designers Collective on this Bicester pop-up store," Alexa said. "It features some really exciting and amazing designers this year, and I can't wait to have a good shop. You'll find me rummaging through the rails!"

With up to 60% off some of your favourite British designers, you'd be bonkers not to make the visit out to Bicester Village to check out this exclusive pop-up shop. But hurry, it will only be around for six weeks from March 22 to May 9, 2012! Find out more here.