Recently we uploaded some images from the new Radley Spring / Summer 2012 campaign starring Laura Bailey. The model and ambassador for the British Fashion Council replaces Radley's iconic Scottie dogs to become the first face of the label.

Photographed in East Sussex on the Camber Sands dunes, the campaign features Laura a summery Laura wandering along the shore. This is despite the fact that the ads were taken in December, brrrr! Speaking about why she loves the brand, she said: "It has just the right mix of trend led and classic shapes ensuring that you look great whether you are working, traveling, playing, juggling the school run with a meeting, a dinner, whatever you might be doing with your day."

Check out some behind-the-scenes footage from the shoot above, or browse some pics from the campaign here.