Moschino Cheap and Chic first London Fashion Week show AW12
Moschino Cheap and Chic are known for their quirky and creative expressions through reinterpretation, and today's AW12 collection was certainly no exception.
Another first for London Fashion Week today - this was their first ever showing of the Cheap and Chic label. Moschino creative director Rossella Jardini explains, "London is renowned for its contemporary style and famous sense of humour making it the perfect place to exhibit Moschino Cheap & Chic's DNA and energy. I'm sure London will be the appropriate platform for this line to grow whilst still remembering its roots."
The kooky show entitled 'Make Up Your Life', was opened by upcoming folk singer Lianne La Havas, who played the guitar and serenaded the audience whilst models walked playfully down the catwalk. There was a distinctive 60's vibe channeled through make-up prints, silhouettes, pearls, gloves and tousled beehives. The hair was soft and backcombed whilst the dresses appeared in pretty shades of pastel pink, lime green and orange (Zooey Deschanel would certainly approve) and the colour play didn't end there.
Fur appeared dip dyed in a flurry of shades and was used for hats, bags and clothing, kitten heeled shoes came in an assortment of colours and patterns, and when the pleated silk skirts left, out came the wonderful candy cigarette trousers. A highlight of the show came attached to the shirts, which featured stunning triple layered collars in various colour ways. The collection was certainly a lot of fun - sparkling lips seen on the models were echoed at the end of the show on pop art style prints, throwing in some beautiful paillettes detailing for extra irony. There were also some oversized bows and pompoms thrown in for good measure!
We weren't the only ones left drooling after the show - Alexa Chung tweeted "Moschino Cheap and Chic killing it. So so good!! 60s dreammmmmm."