House of Holland AW12 London Fashion Week Gallery - Bold and Beautiful
Next up on day two of the London Fashion Week schedule for us was House of Holland. The fun quirky brand headed up by fashion-crowd-cool-kid Henry Holland. In between shows we spotted him tweeting a picture of his lap in a taxi donning bright turquoise oversized dogtooth print trousers saying "On my way to the venue (still bricking it)" - could we take this very House of Holland-esque print as a sign of things to come?
Due to his aforementioned fashion-crowd-cool-kid status, Henry Holland always brings in a media frenzy-worthy front row and this afternoon's show was no exception. Alexa Chung, Pixie Geldoff and Jade Parfitt all took their place (front row of course) amongst a crowd of photo hungry paps.
Bold, colourful and irreverent; three words to encapsulate the design signatures we normally expect to see from House of Holland and this season was no different. The runway exploded with a rainbow of vivid primary colour and brightness contrasted against brightness in a sporadic array of prints, textures and forms; think fine stripes in second-skin type jersey, flared leggings (yes, we did just say that) and utility style boiler suits. Bold and beautiful zig-zag patterns took form on various shapes in smooth satin fabrics whilst the predicted dogtooth took form on structured outerwear and cosy knits. Metallics made an appearance to complete the collection with a faded out version of the trademark dogtooth.
This season, Henry Holland quoted Tour de France, 70s sportswear and retro sitcom Mork & Mindy as the main areas of inspiration, which was clear to see. There was a definite sporty, unashamedly tacky feel to the offering of which Henry's three words summarise perfectly; to repeat - bold, colourful and irreverent. Check the show out for yourself in the video below.