If you haven't heard of Fashion East, you're bound to know a handful of the prolific design talent they've helped present over the years (Meadham Kirchhoff, Marios Schwab, Michael van der Ham, and House of Holland to name but a few with their own shows this year). A non-profitable organisation, Fashion East helps to scout and nurture future fashion stars by launching them into London Fashion Week, providing them with a unique platform on which to show off.

This years AW12 line-up is a first in Fashion East's history - it is supporting exactly the same line-up of designers that showed last season; James Long, Marques Almeida and Maarten van der Horst. Obviously these particularly gifted designers impressed the panel and the crowds, which according to Mary Homer, MD of Topshop, is "testimony to their exceptional talent and creativity." So, let's see what they had to offer up for AW12 shall we?

First up, Maarten van der Horst and a very feminine collection, with his playful office attire and long bare legs on show. Cerise florals came printed on white silk and were paired with blissful pastel shades of cornflower blue and pink. Frosty eyes matched the collection, whilst finger curled hair and messy ponytails gave a glamourous, relaxed feel. We loved the pleating and pyjama style stripes in baby blue and pink, as well as the shirt and blazer combinations.

Following closely and with a very different look altogether, Marta Marques and Paulo Almeida presented their 90's inspired grunge army. The look was raw with frayed edges and distressed fabrics in black, acid green and washed grey. Thick camping socks (with more bare legs) and slicked back wet hair were the only way to accessorize the look, with all the attitude you need tied up in the layered outfits. Texture played a key part in the collection, with denims, felt, and mohair used to create an effortless, lived-in vibe.

Last but by no means least came James Long, who once again brought a completely different look to the table. The show was ornate, with a decorative collection of patterns and texture. The craftsman ship was clear in every piece, from embellished zig-zag patterned jackets with quilted leather accents, to vibrant crackling pink material used in all manner of ways. As well as being a technical and directional show, Long created beautiful pieces that had a vintage quality - colours included gold, lime, black and pink which infused with silks, stripes and zigzags in floaty dresses and skirts. Shimmering eyes and back combed hair finished off the look.

What do you think to these fresh designers? Would you like to see more from them in the future?

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