Monday afternoon at London Fashion Week and it's time for the Erdem AW12 show at the White Cube Gallery. At first glance it all seemed a little industrial for a designer famous for creating beautifully colourful pieces, but the gallery space was the perfect place to display Erdem's pieces of art.

A collection inspired by Peggy Guggenheim, the show unveiled a master class of print along with tweed accents and lace over neon shades. Texture and paint splattered patterns appeared in all shapes, from oversized overcoats and floor length dresses, to ankle boots provided by Nicholas Kirkwood.



Erdem let the clothes speak for themselves, with models wearing minimal, dainty makeup and polished ponys finished with a black bow - only the perfectly painted nails provided extra colour with a custom made blue to match the shades in the collection. Signature pieces included lace and overlaid florals, in particular an acid green lace mini dress which made heads turn. The colour palette consisted of deep blues, acid green, purples, with bright tweeds being a personal favourite - the masterpiece for me was a sleeveless, purple tweed and leather dress with a corset styled insert.The collection held a very 1950's style aesthetic, mixing elegance and optimsim with a modern day front. Florals had attitude and yet, it was never OTT. Femininity shone through even the haardest of fabrics, with leather looking pretty as apposed to tough.


Erdem has described the wearers of his label as "a clever person who probably cares little about seasons", which might be the reason behind so many sleeveless designs within the collection (and let's face it, if we owned one of these dresses, we'd wear it in any weather).

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