Diesel falls victim to spoof website
Earlier today, members of the press and bloggers (including Catwalk Queen) received a press release purporting to be from Diesel HQ International Press Office informing them of a new campaign from the brand.
The press release led to a new microsite - Dieselforwomen.com - that contains controversial content around the subject of abortion.
The website was clearly designed to shock, and soon had people talking on Twitter, but was it the ill-advised shock tactics of a big brand, or something more sinister?
It soon became clear that the website, which carried the name 'Misopolis', was not the work of Diesel, but was in fact a spoof created by human rights activists. You can read more about the site and its contents on our sister site, Dollymix.
Diesel has now released an official statement clarifying that they are in no way involved with the website or any of its associated social media profiles, which you can read below.
"Diesel SpA has today become aware of the website "www.dieselforwomen.com" (including press material and social media profiles) which are advertising and promoting under Diesel's name a fake campaign called "Misopolis" with topics focused on abortion and women's rights.
Diesel SpA declares to have absolutely no involvement in "www.dieselforwomen.com" site and this campaign, and is currently investigating to clear responsibilities"
Why Diesel in particular were chosen as the target of this spoof remains to be seen.