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While the brand might not be a household name in the UK, in the Netherlands a Supertrash fashion show is a huge event, an excuse for a massive party, and one of the highlights of Amsterdam Fashion Week.

So I was very excited to be invited to join Supertrash at the show last weekend.

Designer Olcay Gulsen is a bit of a celeb in her homeland, and her label specialises in glam daywear, party dresses, separates and some really great jackets. It's all wearable, affordable stuff thats sold for around €50 - €200 per piece. But don't let the high street priced fool you - the show was all about glamorous spectacle!

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Amsterdam's Passenger Terminal (usually used for cruise ship berthing) was transformed into a catwalk for the night, and the nautical theme was key when it came to the setting. Sitting along the front row were girls in white Supertrash tuxedos with sailor hats - a closer look revealed that each hat held the name of the person for whom that seat was reserved; I now have my 'Gemma' hat safely stashed at home for the next fancy dress party I attend!

Backstage, models were busy being transformed into 1970s Studio 54 goddesses with long wavy hair (courtesy of a table stacked with hair extensions)...

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...and killer heels with mirrored platforms, made exclusively for the show by Supertrash. Given the height of these babies, it's a wonder nobody fell over - we only got one slight stumble!

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The collection was at its best when it was a louche, sexy take on the 70s, with lurex backless maxis, a Missoni-inspired chevron print and Bianca Jagger-esque tuxedos the main attractions.

The knitwear was also a success, with some great intarsia midi dresses and slouchy grey knits. Jewel-toned leather skirts with zips, a touch of snakeskin and heavy wool winter separates (capes, coats, skirts) were other highlights.

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My favourite piece had to be the chevron maxi with v-back, which I feel perfectly represents what I learned about the brand on my trip to Amsterdam. Where Gulson succeeds is in her ability to stop before taking a look too far. The dress is bright, but the shape is simple, and it's this restraint that works so well. With a name like Supertrash, I was expecting lots of gold hardwear, bling and embellishment, but actually, the label is far more subtle than that, and this is no doubt the reason it's so successful.

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The finale video below gives you a good look at the collection as a whole. There was a bit of a build-up, but I promise they start moving at 00.29!


Supertrash is available in the UK online, via ASOS, Designer Desirables and from various independent retailers. In Europe, there are stores in major cities, including a beautiful new flagship on Amsterdam's P.C. Hooftstraat. A London store is coming to the west end very soon.

[top 2 photos: © Peter Stitger via Supertrash Facebook Page]