Bershka Collection 2012
Bershka is the hotly anticipated latest offering from giant Spanish retail group Inditex (Zara and co.). In September 2011 the company took its first baby steps outside of the Spanish market, launching a world-wide campaign and finally arriving on UK shores. In the 2012 collection Bershka serves up a refreshingly youthful fashion concept which feels a welcome burst of fresh fashion air - just what we need to radiate a nonchalant cool this summer.
The Bershka collection 2012, titled "The Ultimate Summer Road Trip", is a hazy, faded-neon blur of a half-remembered summer evening. With combined influences from the 80's and the naughty noughties, expect to see tongue-in-cheek accessories (including semi-sheer baseball caps and startling fluro-orange belts) combined with aged denim and dressed-down retro shapes; slouchy crop shirts with semi-structured layering and vintage sunglasses super-glued to your nose, this season is about what you actually do in the clothes. Nostalgic and sun-drenched, the lookbook photographs (find them through the Berskha online shop) tell a story of tan-lines and adventure - the perfect pieces to dress your summer.
In contrast, Bershka's second 2012 collection, "Into the Wild" is (unsurprisingly) based on the Wild West. Not the most original of inspiration sources, but Bershka gives us low-slung cowgirl attitude with a fresh twist - the inclusion of lace and scalloped hems re-work the standard fringing-and-suede, adding extra texture and detailing. Their "Wild" denim is either crisp collared shirt or distressed jean - but our favourite piece is the sleeveless jacket, complete with saloon-appropriate stitch detail and shiny buttons. The Aztec prints and beaded, feathered accessories center the collection somewhere between cowboys and Indians, but with a clear focus - tribal print with heavy denim is bound to be all over this summer's festival fields.
Defy the hose-pipe ban and inject your summer wardrobe with sunshine straight from the Spanish coast. The Bershka collection 2012 will help us pretend we're on a balmy southern beach, rather than a soggy park in Central London!