Show one, day one of London Fashion Week for me was new on-schedule designers and winners of the highly coveted Fashion Fringe 2011 award judged by Claudia Schiffer and Roland Mouret, Fyodor Golan. The designer duo, made up of Fyodor Podgorny and Golan Frydman, launched the young brand only in 2010 having gained collective experience at high profile design houses including London Fashion Week big players Richard Nicoll and Alexander McQueen.


There was a definite reference to darkness about the collection which resulted in a twisted sinister edge. This theme ran sporadically throughout all looks; from the actual clothing right through to hair and makeup. Thanks to GHD, we had a sneak preview backstage where we could get up close with the collection and check out its impressive detailing. Inspirations stemmed from Russian peasants and aristocracy, Art Deco and insects; themes that we could clearly see threaded throughout the offering in insect shell style texturing, hardware woven textures and ornate embellishment.

A show stopping moment was when Fyodor Golan sent a girl down the runway encased in solid green glitter; no we're not exaggerating. The green shimmering skin was complemented with a dark emerald green dress adorning feather embellishment.


Favourite looks of mine included the flowing printed maxi lengths, gold embroidered full skirts and the multi textured leather detail all black looks. The bull style nose rings weren't so much to our liking, but give or take bits here and there, we think the future is bright for the brave new designer duo. Check the show out for yourself, plus an interview with the designers, in the video below.

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