Good morning! I just thought I'd share this little video of David Beckham doing his broody best to help kick-start your day because oh yes, that is just the generous type I am. Personally I can think of no better way to begin the day than with a steamy TV commercial starring Beckham in his drawers to promote his H&M Bodywear collection which launches tomorrow. In an attempt to gear up publicity for the line, H&M posted the 30 second commercial on YouTube where it will no doubt go gang-busters throughout homes and offices virally today.

Set to the song "Don't Let Me Be Misunderstood" by The Animals, the black-and-white advert sees Beckham modelling various underwear styles from his line. The commercial is set to début on television this Sunday 5th February during the first break of the Manchester United vs Chelsea match. It will also screen in the US during the Super Bowl.

"I'm excited about my bodywear ad featuring in this year's Super Bowl," said Beckham. "My design team and I spent 18 months developing the collection. It's been a fantastic collaborative experience, and I'm very happy with the end result. Like every fan, I'm looking forward to Super Bowl Sunday."

In a further push the retailer has set up giant shopping bags which bear the footballer's face across major London spots including London Bridge, Covent Garden, Pottersfield and the two Westfield shopping centres. It seems the entire world has gone Beckham crazy!