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Victoria Beckham ticked off another goal yesterday by launching her new line, 'Victoria,' at Harvey Nichols. The collection which comprises of cute shift dresses is showcased in a cat-themed installation on the first floor of Harvey's Sloane Street store.

"This new line serves to channel my inner girl - it is fun and young with a distinct sense of humour. The Victoria range can't help but make you smile with its energy and personality," Victoria said of her new fashion baby.

Last week she gave us a sneak peek at the new line thanks to a quirky teaser video from illustrator and filmmaker Quentin Jones. The pair also collaborated in designing the feline-inspired window displays at the department store.

Featuring bold colours such as cornflower blue and bright red, these girlie dresses are contrasted with black and white blocks. The also include lovely scalloped necklines and pretty cat, cloud and moon prints. The Victoria line is set at a lower price point than her mainline, but those keen to snap up one of these whimsical frocks better be prepared to pay between £375 and £995. Just sayin'.

[via Daily Mail]