Rachel Bilson unveils ShoeMint footwear
Rachel Bilson is the latest celebrity to get in on the shoe game. The actress has teamed up with her longtime stylist Nicole Chavez and Steve Madden to launch ShoeMint.com, a customised shoe website.
The Hart of Dixie star will begin with an Autumn/Winter collection. The website will work in the same manner as JewelMint, StyleMint and BeautyMint, by offering a new product every month. Users will be asked to fill in a survey about their likes and dislikes, sign up and receive a new pair of shoes every month for $80.
"Understanding the footwear design nuances that make a shoe feel both authentic to my personal style, and are versatile enough to work with all women's styles, has been a terrific learning experience," said Bilson.
"We're lucky to be involved in every part of the process," adds Chavez, who calls Steve Madden's "craft of moulding something like a piece of leather into a gorgeous finished shoe" an "art form."
It's not the first time that Rachel has dipped her toe into the design pool. She has also created a junior sportswear line for DKNY Jeans called Edie Rose.
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