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London Fashion Week gains yet more support this season as two new designers have been added to the already busy schedule.

It's been announced today that Moschino will be showing its younger line, Cheap & Chic on Saturday February 18th, while leisurewear brand Belstaff will show on February 19th.

London has long been the (spiritual, if not physical) home of younger, more inventive designers, so it makes sense that Cheap & Chic (pictured above) would move here. The young-at-heart diffusion line willl fit perfectly into the schedule alongside other cool and quirky labels like Meadham Kirchoff and Basso & Brooke.

As creative director Rossella Jardini said, "London is renowned for its contemporary style and famous sense of humor making it the perfect place to exhibit Moschino Cheap and Chic's DNA and energy.

I'm sure London will be the appropriate platform for this line to grow whilst still remembering its roots."

Meanwhile, Belstaff - which will show a combined mens and womenswear collection - will find its home alongside heritage brands like Burberry and Mulberry that also go heavy on the outerwear and accessories.

[via London Fashion Week]