Kate Hudson Anne Taylor SS12.jpg

Taking over the reins from Demi Moore is Kate Hudson who is the new face of Ann Taylor. Known for recruiting big-name actresses for their adverts, the label tapped Hudson to front their Spring 2012 campaign.

As a young girl, I looked up to the sophisticated style of Ann Taylor," said Hudson, "so it's been very cool to see how the brand has evolved to meet the changing needs of modern women."

Kate Hudson Anne Taylor SS12 making of.jpg

Photographed by Tom Munro, Hudson's campaign is due to break in February and will incorporate print, online and billboard advertising.

"Kate is a dynamic woman who truly embodies the new Ann Taylor," said Kristen Dykstra, senior vice-president of brand marketing for the Ann Taylor. "While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style."

Not only does Kate succeed Demi as new brand ambassador, she also follows in the footsteps of Katie Holmes, who starred in two campaigns for Ann Taylor last year.

[via WWD]