Behind the scenes of Coco Rocha's Longchamp campaign
Coco Rocha is putting her dance background to good use, again, in the Spring 2012 Longchamp campaign film. Amazingly, even with Rocha's bubbling personality leaping off the screen I was still drawn to the candy-colored bags and other chic accessories so I guess the film is already doing its job.
The campaign was shot on the streets of New York, really giving a feel for the city which the director points out is so different from Paris.
"The New York aesthetic is very strong, it gives some graphics to the body, very different from Paris," said Blanca Li, director and choreographer.
"We can sum up this concept very simply: "the creative movement," says Creative Director Tho Van Tran. There is definitely a lot of movement in the film, and it comes across in the campaign as well.