Alexa Chung for Supergra SS12 pic1.jpg

Last March we posted a video look at Alexa Chung's debut campaign for Superga which helped to celebrate the company's 100th year. Now I am hearing that the TV presenter has joined the Italian footwear label as creative director. She has recently assisted the brand in the creation of their Spring 2012 campaign of which she is the starring attraction, naturally.

According to Drapers, Chung was given free reign to style the shoot which includes Superga's iconic 2750 sneakers along with items of clothing of her choice. She collaborated with photographer Guy Aroch in producing the new campaign which is still being kept under wraps.

Just what will this girl do next, I wonder.