Watch a teaser of Alexa Chung's new TV show "24 Hour Catwalk"
After blitzing the recent British Fashion Awards with another big win, Alexa Chung is now getting ready to unveil her new TV show, 24 Hour Catwalk. Based in the US, the show will feature on the Lifetime network from Tuesday 10th January.
Consider this reality TV series Project Runway but on speed, as four designers are pitted against each other to produce a collection in just 24 hours. Each episode will include a "first-cut challenge" and an elimination, with the remaining two designers set to compete in a runway show. The winner of each show takes home a cool $10,000 cash prize and the chance to become the next big thing in the fashion world. Judges include designer Cynthia Rowley, fashion editor Derek Blasberg, publicist James LeForce and of course Alexa.
"With a lot of other fashion shows, it's not actually relevant," Chung previously said of the show. "I only wanted to do this if it was going to be a genuine search for designers and if I would be working alongside people who are legitimate in the fashion industry."