Longchamp Spring 2012 ad Coco Rocha.jpg

Perhaps it is because I am dog clucky at the moment (I reeeally want a dog!) or maybe it's simply that this campaign really got my attention, whatever the reason I am loving the latest Spring/Summer 2012 advertising from Longchamp.

Gone are those boring stare-straight-down-the-barrel-of-the-lens miserable model ads that seem to saturate the market. Here are a fun series of shots in which models Coco Rocha and Liisa Winkler cavort around Manhattan to jump over police barricades and play with pooches.

"We really wanted to show this woman very active in the city, very dynamic," said Sophie Delafontaine, head of design at Longchamp. With movement a key feature of the campaign, the fashion house recruited Dane Shitagi, known for his portraits of dancers from the New York City Ballet, to photograph the ads.

Rocha and Winkler follow in the footsteps of Kate Moss, who has been the face of Longchamp for several campaigns. For the past couple of seasons the supermodel has also launched her own line of handbags for the family-owned company.

Tell us, what do you think of Longchamp's latest campaign? Do you find it inventive or lame? Share your thoughts below.

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[via WWD]