Kate Moss, the model entrepreneur has spread her wings even further with a new jewellery collection for Fred. We gave you a sneak peek at the pieces back in September, now here is your first squiz at the advertising campaign.

Of course it stars the supermodel herself posing in various sexy ways to show off the jewellery in the best light. Wearing very little except a furry coat and a black backless dress, Kate models rings, earrings and earrings which have been inspired by her tattoos. The collection includes 22 styles in anchor, heart, star and crescent moon tattoo motifs. Made from gold and precious stones, prices start from 350 euros to a whopping 35,000 euros for a diamond and ruby encrusted scarf necklace.

The collection is available to purchase via the Fred website at www.fred.com