CQ Watch: Marc Jacobs' Daisy fragrance commercial
Marc Jacobs has revealed his very first TV commercial for his fragrances Daisy and Daisy Eau So Fresh. Set in a field of daisies (what else?) the commercial was shot by TJ Wilcox and Juergen Teller and stars models Sophie Srej, Frida Gustovsson and Hannah Holman. The trio sun themselves amongst the grass and flowers as well as laying upon a white horse, erm... as you do! The ad was set to the soundtrack of Mama Cass' of the Mama and Papas, "Dream a Little Dream of Me", which has been used in advertising many times before - most notably for Peugeot, Dreams and Littlewoods in the UK. Well, if it ain't broke, don't fix it!
Tell us what you think of Jacobs' first TV commercial?