Ashley Greene DKNY jeans billboard preview.jpg

In October we found out that Ashley Greene is the new face of DKNY. Now we get a sneak peek at her DKNY Jeans campaign courtesy of a New York Times Square billboard.

Photographed in black and white by Inez van Lamsweerde and Vinoodh Matadin, the actress sports a shaggy hairdo for the ads with fringe included. It is a far cry from her pixie crop wig which she wears to play Alice Cullen in the Twilight series.

Ashley is the face of the label's Spring 2012 campaign, she is not only fronting ads for DKNY Jeans but also DKNY.

"I've always loved Donna Karan's creations. To be a part of the brands' message is incredibly exciting because it feels like such an organic it. It's easy to talk about how these clothes work for my lifestyle, whether I'm in New York, L.A. or traveling for work," Ashley previously said.

"Ashley embodies everything DKNY - her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives", added Donna Karan's Patti Cohen.

[via My Fashion Life]