Vodafone is London Fashion Week's new sponsor
It's all change at Somerset House as London Fashion Week has found itself a brand new title sponsor.
Vodafone (which already sponsors London Fashion Weekend and the British Fashion Awards) has just signed a deal to be title sponsor of London Fashion Week for the next seven seasons.
This is brilliant news if you're a Vodafone customer as it means lots of special Vodafone VIP perks at the event. Customers will be able to win tickets to shows at Somerset House, with access to a special viewing platform and a VIP lounge.
Obviously, a seven season deal also secures the future of London Fashion Week well into the future. Caroline Rush, CEO of the British Fashion Council, said: "Vodafone understand innovation. Through this partnership with London Fashion Week, British Fashion Awards and Vodafone London Fashion Weekend they will be supporting our innovative talent whilst providing unique opportunities and access for their customers to experience fashion."
Provisional dates for the next London Fashion Week are 17th - 21st February. Pop a note in your diary now!