Marc Jacobs Dakota Fanning Lola fragrance.jpg

Those folks at Britain's Advertising Standards Authority have come down hard on Marc Jacobs' ad campaign for his Oh, Lola fragrance. It has ruled that the ad which stars Dakota Fanning is "irresponsible and likely to cause serious offence." As such it has been banned from appearing again in its current forms.

The ad features Dakota with an oversized perfume bottle between her legs which has been considered as "sexually provocative." The ASA stepped in after it received four complaints from the ad, which was photographed by Juergen Teller, appearing in magazines in August. The ASA found that while Fanning was 17-years-old they "considered she looked under the age of 16," hence it breached two of their codes: social responsibility and harm and offence.

In response to the ban, Jacobs said: "It was our pleasure to work with Dakota Fanning for the Oh, Lola campaign. She is a smart, pretty, interesting, talented young woman, and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It's really unfortunate that people have taken anything negative from what we believe is a really good campaign, and one that so perfectly embodies the fragrance."