Hailee Steinfeld for Miu Miu ad banned in Britain
The teens may be taking over the high-end fashion world right now, but Britain's Advertising Standards Authority is keeping a close eye on everything. After recently banning Dakota Fanning's Marc Jacobs' Oh Lola ad for being "sexually provocative," the ASA has also cracked down on Hailee Steinfeld's campaign for Miu Miu.
The ad sees a then 14-year-old Hailee sitting on the train tracks crying, which has prompted the authority to deem it "irresponsible". Complaints were made that it depicted teen suicide, however the ASA decided to ban the ad on the grounds that it put a youth in an unsafe location.
"Because the ad showed Hailee Steinfeld in a potentially hazardous situation sitting on a railway track, we concluded the ad was irresponsible and in breach of the Code in showing a child in a hazardous or dangerous situation," the ASA said in its ruling.
Meanwhile Miu Miu have defended their campaign by saying it was a "serious, high-fashion campaign aimed at adult women." They also insisted that it posed no risk to the True Grit actress who wasn't crying but rather looking "wistful and thoughtful."
It's a tough call so I'd love to hear your thoughts on the matter. Do you consider this ad irresponsible or fashionable? Debate away!