The Spring / Summer 2012 press days this year all seemed to adopt a similar seaside theme, with PR teams going all out when it comes to props and perks. The plethora of pretty prints and pastel shades in the collections at Very.co.uk's event inspired and old-fashioned retro seaside set-up; think candyfloss, deckchairs and pick 'n' mix a-plenty, not to mention a big photobooth where team CQ got to pose with inflatables, mickey mouse ears, photo frames and God knows what else in front of flamingo print wallpaper. Rumour has it the huge prop sweets strewn around the building came from the set of Tim Burton's Charlie and the Chocolate Factory. Yes, we stroked Johnny Depp's lolly!

The gorgeously dressed building was there to show off Spring / Summer designs from Very's trend-led Love Label, plus the celebrity collaborations with Diana Vickers, Fearne Cotton and Holly Willoughby. These are just a small sample of what's to come, we're particularly excited about the Summer sequins and the gorgeous 1950s style swimwear.