Gallery: River Island Spring / Summer 2012 sneaky peek!
River Island's press day is always one of the most talked-about, with the PR team always putting on an amazing show. The brand has always been known for embellishment, bohemian touches and dramatic takes on trends, and this season they really have pulled out all the stop with nods to lots of Spring / Summer's most outrageous looks. Swimwear and accessories were strong as usual, but there were also some amazing 'hero' pieces of clothing too. The six stories were as follows:
Miami - a Latin American-inspired collection of bright, OTT prints in 50s silhouettes. Vintage Versace (think Gianni, not Donatella) was a huge inspiration with lots of chain-print satins, a printed jacket and studded leather. Pencil skirts were everywhere, topped with bra tops and bomber jackets.
Spring Break - a more casual take on Spring / Summer, with embellished denims, pastel ice-cream colours, florals and the odd cute print. Think denim shorts, logo tees and espadrilles.
Prairie- Blues and neutrals had a bit of a hippy vibe, with fringing, crochet and Broiderie Anglaise adding some texture.
Ethnic - A bit of a generalised term (!) but this is where the 'tribal' pieces came into play. Mixed prints, folklore influences, lots of chevrons and brights and some amazing statement jewellery made up this beachy, high Summer collection.
Purist - 90s sportswear inspired this clean, modern story which included digital prints, androgynous tailoring and structured pieces. Pastels were mixed with black and white (mostly white) in some very high-end looking pieces.
Sugar - Super-girly pastels with lots of texture make up the key pieces of this look. Long lace coats in bubblegum pink and white, 3D flower appliques on organza, and soft shades like yellow and peach are what Sugar is all about.
For us, Miami and Purist were the strongest stories, closely followed by Ethnic. Look out for the nods to Gucci, Versace and Peter Pilotto if you're a catwalk copycat!
Items will start to hit the shelves in early 2012.