First look: Dita Von Teese's new lingerie line
Titled Von Follies by Dita Von Teese, the collection will exclusively launch in Australia in February via Target Australia stores. This is due to the deal she struck with Melbourne-based lobal licensee Lime Door Brands and lingerie company Diamondcut International. The launch follows Dita's previous collections from Wonderbra in 2008-09 in Europe.
"There are so many vintage lingerie pieces I love that I haven't been able to find in all my years of collecting. I wanted to design pieces that are tributes to my vintage obsessions, to make them beautiful and functional, while modernising them for everyday wear," she said. "I've had a longtime fascination with the 1950's era overwire bras. It's something that has been quite a task to create, but the end result is so chic, and so unique, I'm very proud of it. It's a statement piece meant to be seen."
As expected the collection is heavily vintage-inspired with satin, lace and animal print dominant alongside an overwire bra, high-waisted briefs, garter belts and fitted corselettes. Prices start from $17 Aussie dollars up to $79 for a bustier and corselette.
"It was very important to me to offer lingerie in a large range of sizes," Dita added. "Size range was one of the first things I asked when I was approached to create this collection. It was important to me to accomplish the task of making these beautiful things in sizes that can make any woman feel sexy and glamorous, and I'm very proud that we have been able to do that, while keeping prices affordable."