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This girl is here, there and everywhere right now. Following on from her collection for Madewell and Pepe Jeans campaign, comes another job for Alexa Chung - as the new face of Vero Moda. The British starlet fronts the Autumn/Winter 2011 campaign for the Danish label which was shot on location in New York.

With a distinct Seventies vibe throughout, the collection seems to suit Alexa to a tee. Note the Peter Pan-collared blouse, long knee socks, a strapless party dress made from tulle. Of course it wouldn't be an Alexa shoot without that carefree messy hair and laid back coolness.

"Alexa Chung is an inspiring woman to work with," Katja Hundrup, a spokesperson for Vero Moda says. "She knows her fashion references and is able to combine high-end designer items with high street and vintage in a unique way, putting personality into whatever she wears."

With so many projects on the go, I wonder what possibly could be next for Alexa. Shop Vero Moda's latest collection online here.

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