Twilight's Ashley Greene is the new face of DKNY
DKNY and DKNY Jeans have signed Ashley Greene for an exclusive one-year contract to be the face of both brands. Best known as Alice Cullen in the Twilight movie series, Ashley will star in ad campaigns for the Spring/Summer 2012 collections.
The 24-year-old has worn Donna Karan and DKNY to several red carpet events and was invited to attend the designer's Spring show. She is in the process of being photographed by Inez van Lamsweerde and Vinoodh Matadin for the campaigns.
"Ashley embodies everything DKNY - her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives", said Donna Karan's Patti Cohen. "I've always loved Donna Karan's creations. To be a part of the brands' message is incredibly exciting because it feels like such an organic it. It's easy to talk about how these clothes work for my lifestyle, whether I'm in New York, L.A. or traveling for work," added Ashley.