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Following in the footsteps of Christina Hendricks is Nicole Scherzinger who is the new face of London Fog. The X Factor USA judge has been tapped to front the holiday and spring 2012 campaigns which are due to break in December.

"I love trenchcoats and London Fog coats are timeless," said Scherzinger, who it is hoped will bring a more modern and contemporary touch to the campaigns.

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"Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style," said Dari Marder, chief marketing officer at Iconix Brand Group, which owns London Fog. "With 'X Factor,' this is her moment and it brings the brand to the forefront of the consumer's mind."


[via WWD]