Jason Wu to design Target collection
WWD has learned the identity of Target's next designer collaborator which is Jason Wu.
The designer joins the US retailers Go International program following in footsteps of Missoni which launched to much hype on 8th September. So successful was the Missoni début, the collection sold out almost immediately and crashed the Target website.
No doubt Wu is hoping for similar results (although rather unlikely) as he sets about creating his own collection for the retailer. While we are yet to hear an official launch date, Wu has revealed: "The exciting thing about this limited edition collection of affordable women's wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before. My collection for Target is chic and wearable. I think women everywhere will enjoy it."