It is a very dapper James Franco who appears in the latest advertising campaign from Gucci. The handsome actor is the new face of Gucci's made-to-measure service for men. Named "All The World's a Stage," the service will be available in 11 Gucci boutiques around the world with suits starting from £1,900. Customers will be able to customise their own shirts and suits, choosing from 178 possible combinations of colours, fabrics and details.

"James has an innate ability to fuse classic elegance with contemporary style and interpret formal wear in an individual way, true to the spirit of our Made-to-Measure service," said Frida Giannini.

The campaign was photographed by Nathaniel Goldberg in Rome and captures Franco wearing a pin-striped suit amongst others. The James Dean-esque star is also the face of the Gucci by Gucci men's fragrance. Check out more the campaign below the cut...