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Florence Welch seems unstoppable right now. Not only is she one of the recent inspirations behind Gucci, she also performed for Karl Lagerfeld on the runway at the recent Chanel show in Paris. Now the singer is the new face of Dominic Jones, starring in a short film for the jeweller's spring/summer 2012 collection.

The relationship between Welch and Jones was already well-established with the designer dressing her in a pair of his emerald earrings at this year's Met Gala. In the film, Florence gives her best fashion stares while wearing pieces including a silver choker, sharp-edged drop earrings, and edgy rings. Click on to see a video of the film...