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Things may be rather rocky in Demi Moore's marriage to Ashton Kutcher at the moment, but that hasn't stopped the actress from powering ahead with a new campaign for Ann Taylor. The US retailer has unveiled a preview of their new ads for the holiday season, which were photographed by Norman Jean Roy in Los Angeles. Set against a wintry background of snowy fir trees, the campaign is expected to break in the December issues of US Vogue, Elle and In Style magazines.

"It has been a true pleasure to continue my collaboration with Ann Taylor," said Moore, who follows in the footsteps of previous Ann Taylor 'faces,' Naomi Watts and Katie Holmes. "I loved working with Norman Jean Roy. He was an amazing collaborator. His creative vision, direction and ability to create the magical winter wonderland scene was remarkable."

Click on to see a behind-the-scenes photo of Moore on the set of the shoot...

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[Via WWD]