Burberry releases music single by The Feeling
Many of you will recall Burberry's new campaign for its fragrance Burberry Body starring Rosie Huntington-Whiteley. After all it only was unveiled a month ago. To accompany the campaign, Burberry has teamed up with band The Feeling to create a soundtrack, becoming the first fashion label to launch its own music single. Recorded at Abbey Road, the exclusive track will air globally this month on TV. It furthers Burberry's plans to create a multi-platform campaign that connects to a worldwide audience.
"Music is a hugely important facet of the Burberry world and with the launch of Burberry Body we wanted to create an iconic soundtrack that reflects the sensuality and attitude of the fragrance," said Christopher Bailey. Check out a behind-the-scenes video of the making of the single above.