swarovski-collective2.jpgSwarovski treated the fashion press to a luxurious champagne tea here in London last night, where they revealed the key players in their upcoming Swarovski Collective project for spring/summer '12: an elite sponsorship programme first established in 1999 in partnership with the legendary fashion icon Isabella Blow.

J.W.Anderson, Marios Schwab, Giles, Erdem, Mary Katrantzou and Craig Lawrence are the design talents chosen to be part of the project, and will be teaming up with the brand to incorporate their sparkling elements into their new collections for the coming year. The designers were chosen partly on the basis of their innovative use of Swarovski elements in earlier works.


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The announcements were made at a champagne reception at the Haymarket Hotel on Monday, where guests also got a glimpse at some of the stunning pieces from Atelier Swarovski's spring/summer '12.These included  jewellery pieces by Lady Gaga's costume designer, Zaldy Goco, Gossip Girl stylist Eric Daman and Lacroix illustrator Konstantin Kakanias. We were absolutely dazzled by the jewellery, many of which incorporated giant-sized Swarovski crystals in vivid colours.