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It is your first look at Rihanna's brand new ads for Emporio Armani Underwear and Armani Jeans. The superstar was photographed in black and white by Steven Klein for a campaigns that were based on a classic film noir theme. Sexy and sophisticated, Rihanna dons a platinum blonde wig for the ads. She takes over from Megan Fox as the face of the brand.

Click on to see more and tell us what do you think of the campaign?

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[Images: supplied]