Self-dubbed 'Curvy clothing brand' Simply Be have just opened their first bricks and mortar store, in the Liverpool One development.

Despite the plus size industry being big business, you can count the number of plus brands on the high street on one hand, so any new addition is welcome news. Simply Be are market leaders when it comes to mail order, offering sizes 14 - 32 via their catalogue and website, with collections from big names like Anna Scholz, Gok Wan and Zandra Rhodes.

They will no doubt gain many more fans now people are able to see and try on their clothes before purchasing. The Liverpool store covers 3,217 square feet and features an extensive selection of clothing and lingerie.

A second, even larger, Simply Be store will follow in Bury's The Rock shopping centre in October, with plans to roll the concept out across the country as soon as possible.