As one of the many events happening at the moment for High Street Fashion Week, last night we attended the launch of "Naked Fashion"; the latest book by ethical fair trade fashion brand People Tree . With ethical fashion becoming an increasingly important issue for many a clothing brand; the book is set to offer an alternative and inspiring approach to fashion, shopping and business.

The pop-up party was held at John Lewis ' Brasserie, where we caught up with Author, CEO and Founder of People Tree Safia Minney, who said: "Naked Fashion aims to take ethical fashion to the masses, presenting fashion as a tool which can be used to protect people and the planet". With a host of celebrity contributors including Dame Vivienne Westwood, Emma Watson and Caryn Franklin tackling topics such as Vintage Fashion, Designing and Styling, the book is sure to offer a positively interesting read on the ethics behind the industry.

Check out some more pictures from the launch below the cut and you can buy the book online here direct from People Tree for £14.99.

Jane Shepherdson, Caryn Franklin, Lucy Siegle, People Tree Naked Fashion Launch at John Lewis.jpg

Liz Jones, People Tree Naked Fashion Launch at John Lewis.jpg