A new face is about to front a series of short films for Agent Provocateur. Paz de la Huerta has scored the gig to help promote the lingerie label's Autumn 2011 campaign. Best known for her role as Lucy Danziger in HBO's Boardwalk Empire, the actress will play an it-girl being pursued by the paps as she flashes her AP underwear.

"We always try and choose girls that are true Agent Provocateurs, and she definitely is AP through and through," said Sarah Shotton, the brand's creative director. "She's got an amazing body and she's naturally very, very sexy."

The campaign will debut in magazines this month as well as on the Agent Provocateur website. Click on to see the first film directed by Johan Renck...