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It is big year for Gucci. Not only is the fashion house celebrating its 90th anniversary, they have just opened their own museum in Florence. The Gucci Museo is situated in a 14th century palazzo off the Piazza della Signoria. It showcases a selection of the label's archives including vintage handbags, iconic red carpet gowns, a surfboard by Tom Ford and a 1979 white Cadillac Seville featuring a double G logo.

Dressed in one of the fringed pieces she recently unveiled in her S/S12 collection, Frida Giannini (pictured) said: "I felt it was the right moment to inaugurate our own space, where hidden treasures would be open to public viewing for the first time. [T]he Gucci Museo will both conserve and celebrate the most significant moments in the history of the House, providing an official account of its origins, evolution and cultural influence."

Some of the stars to attend the opening of the museum included Debbie Harry, Camilla Belle, Abbie Cornish, Anna Wintour, Poppy Delevigne and Charlotte Casiraghi of Monaco.