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Here's the first look at the Mercedez-Benz Fashion Week at Lincoln Center's brand new facade. The new digitally-enhanced facade will offer designers and sponsors the chance to present multimedia on its surface.

"We decided to evolve the design this season as we continually make improvements to the facility. We're excited about the new more modern look of the façade, which juxtaposes itself against the more traditional architecture of Lincoln Center, as well as the flexibility it will provide over the next couple of seasons to explore digital integration and other technology driven enhancements," said Peter Levy, SVP Managing Director, IMG Fashion Worldwide.