2011-Emmys-Emily-Blunt.jpgEmily Blunt is the new face of Yves Saint Laurent's Opium fragrance.

The British actress has been photographed by Patrick Demarchelier for the print ads, while Romain Gavras filmed her for the television campaign which apparently also features a leopard. It wouldn't be the first big cat to star in a fragrance ad lately!

Blunt's character is a "fiery, reckless woman with magnetic seduction, that nobody or nothing can resist." Launched in 1977, previous Opium faces have included Sophie Dahl. "I am very honored to have been chosen to be the face of Opium," Emily said. "It is really exciting to embody a fragrance which has stood the test of time without its allure ever being diminished."