It is the customer service story that has made headlines around the world. Aussie dress retailer GASP has literally left one shopper gasping after she received a case of the Pretty Womans following a shopping expedition with her bridesmaids. The group were visiting GASP's South Yarra store in Melbourne when Keara O'Neil was subjected to a level of customer service that was so poor it prompted her to send an email of complaint. However, instead of apologising GASP replied with a rather scathing email which immediately went viral.

Things turned sour when one GASP salesperson made condescending comments to Keara such as "with your figure I really think you should buy it," and "I knew you girls were a joke the minute you walked in."

After Keara made a formal complaint, GASP area manager Matthew Chidgey replied by saying: "Chris whom served you is a qualified stylist whom has a sixth sense for fashion, and Chris's only problem is that he is too good at what he does."

Worn by celebrities such as Katy Perry, Kim Kardashian and Selena Gomez, designs from GASP are apparently "very, very carefully selected, so to ensure that [they] do not appeal to a broad customer base."

"This by default means that the customer whom is acclimatised to buying from "clothing for the masses" type retailers, is almost frightened by our range," continues Chidgey. "So if you would like to do us any favours, please do not waste our retail staff's time, because as you have already seen, they will not tolerate it. I am sure there are plenty of shops that appease your taste, so I respectfully ask that you side step our store during future window shopping expeditions."

Read the full email here.