Alexa Chung's second collection for Madewell
Alexa Chung is back again with another collection for Madewell, which is due to hit stores on September 22. To give us a sneak peek of what to expect, a few images from the ad campaign have been released which were shot in and around Austin, Texas, to reflect the "road trip" nature of the designs. According to a company statement, the collection is also inspired by Chung's "heavy inspiration of girls in bands who live their looks."
While Kin Yung Lee, Madewell's head of design, said of teaming up again with Chung: "We were all so in sync. Since it's the second collection, it was like old friends getting together and creating something - and having a great time in the process!"