After months of dropping hints that they were working together on something "big" together, Christopher Bailey has revealed the campaign for his new fragrance, Burberry Body, starring Rosie Huntington-Whiteley. Photographed by Mario Testino, the ad doesn't leave much to the imagination, with the British model lying seductively in nothing but a rose gold Burberry trench.
"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way," said Bailey. "Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body."
The label plans to create a iconic portfolio of 'Burberry Bodies,' to help cement the perfume in the marketplace. It is set to launch worldwide from September 1st.
Speaking of her return to Burberry, Rosie said: "It's a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first 'Burberry Body' is an amazing compliment."
[Images: © Copyright Burberry/Testino]