Rosie Huntington Whiteley Burberry Body ad.jpg

After months of dropping hints that they were working together on something "big" together, Christopher Bailey has revealed the campaign for his new fragrance, Burberry Body, starring Rosie Huntington-Whiteley. Photographed by Mario Testino, the ad doesn't leave much to the imagination, with the British model lying seductively in nothing but a rose gold Burberry trench.

"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way," said Bailey. "Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body."

The label plans to create a iconic portfolio of 'Burberry Bodies,' to help cement the perfume in the marketplace. It is set to launch worldwide from September 1st.

Speaking of her return to Burberry, Rosie said: "It's a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first 'Burberry Body' is an amazing compliment."

[Images: © Copyright Burberry/Testino]